New Zealand Wool Pillow
Pure, clean Wisewool™ and soft cotton for cool, natural support all night long.
Handcrafted in New Zealand.
- Pure Wisewool™ fill, traced to Gisborne farms
- Cool and breathable, all night
- Set to your height: take wool out or put it back
Preorder: estimated ship date Dec 11, 2026
Friends don't let friends spend a third of their life on plastic.
Most pillows are filled with polyester or foam, both plastics made from oil. You'll spend about a third of your life with your face on one. Ours is filled with pure, clean Wisewool™, in a cotton cover, with nothing applied to the wool.
Nothing but wool
The fill is Wisewool™ knops: small, springy balls of New Zealand wool, graded to a tight range of thickness and length and washed to Wisewool™'s own strict specifications. Nothing is applied to it.
The cool side of the pillow
Synthetic pillow fills don't breathe, which can trap heat and sweat against your head. Wool pulls moisture off your skin, so you stay dry and comfortable whether you run warm or cold.
Support that holds
Wool is springy, so your head rests on it instead of sinking through it. Wisewool™ knops are softer than traditional wool fill and move like a filling, with no lumps. Air it out now and then, and add more fill if it needs it.
- Nil
- pesticide residue detected
- Tested by the New Zealand Wool Testing Authority alongside certified organic wool.
- 36–39 micron
- a selected range for the best bedding performance
- Every batch graded by Wisewool™.
- 0–0.1%
- vegetable matter per batch
- Measured after scouring.
A cool head, all night
From verified reviews
★★★★★
It also regulates temperature far better than my previous memory foam pillow.
Matthew B.
★★★★★
Love the cool head feeling.
Verified buyer
★★★★★
Unlike down this pillow doesnt loose volume as soon as you put your head on it.
Craig J.
★★★★★
The ability to adjust the firmness is fantastic as my husband and I are different widths in the shoulder so prefer different pillow heights.
Marlene H.
What is Wisewool™?
In the hill country of Tairāwhiti Gisborne, more than 250 families raise sheep for strong wool, many on land their families have worked for generations.
Today 92% of New Zealand wool is processed overseas. Wisewool™, run by a family that has graded this region's wool since 1894, chose to keep the work at home. Every step, from shearing to scouring and twisting the wool into knops, happens on the North Island, keeping the last of the local industry working.
Because they never buy blended wool at auction, they control what goes in, so the wool comes out cleaner, more consistent and better performing. It's wool from sheep they know, made the old-fashioned way – no fillers, binders or chemical processing.
Every Wisewool™ batch can be traced back to the farm it grew on. Every farm is certified under the New Zealand Farm Assurance Programme, with independent audits of the flock's health and welfare.
Classic or Deluxe?
Same wool fill, same adjustable height. The difference is the cover.
 Classic |
 Deluxe |
|
|---|---|---|
| What it is |
Wisewool™ knops in a plain cotton cover with a zip
|
Wisewool™ knops zipped inside our Pillow Duvet, a quilted cotton cover with a layer of needle-punched Wisewool™
|
| Feel |
Medium to firm, springy
|
More even, so you don't feel the knops through the cover
|
| Choose it if |
You want a simple, supportive wool pillow
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You want the smoothest feel, and a quilted look on the bed
|
| Washing |
Unzip, take the wool out, machine wash the cover
|
Unzip, take the wool out, and the quilted cover goes in the machine on a cold wool cycle
|
Already have a pillow you like? The Pillow Duvet is sold on its own and zips over any pillow.
It arrives full. You take out what you don't need.
-
Sleep on it full for one night.
It's meant to arrive generously filled.
-
Take out a handful at a time.
Unzip the cover, take some wool out, and try again.
-
Check your position.
On your side, your head should sit level with your spine. Side sleepers usually keep the most wool.
On your back, your head should tip slightly forward.
On your front, keep the least wool, so your neck stays as flat as it can. -
Keep the spare wool.
When the fill settles, put some back.
Sizes, materials and care
Sizes
Measured filled.
- Queen: 16 x 26 in. Fits a standard Queen pillowcase (20 x 30).
- King: 16 x 32 in. Fits a standard King pillowcase (20 x 36).
What's inside
Handcrafted in our Auckland workroom:
- Fill: Wisewool™ knops, New Zealand strong wool, 36 to 39 micron. Nothing is applied to the wool: there's no antibacterial finish, biocide or flame retardant.
- Cover: 300 thread count 100% cotton from India, with a YKK zip.
- Deluxe cover: the Pillow Duvet, quilted 100% cotton with a 200 GSM layer of needle-punched Wisewool™ inside, in place of the plain cover, with a YKK zip.
Care
- Most of the time, it only needs airing. A few hours in the sun does more than a wash.
- The cover: unzip it, take the wool out, and machine wash the cover cold.
- The wool: don't machine wash it. If it needs more than airing, hand wash it gently in cold water with a wool detergent. Don't wring, agitate or tumble dry it.
- The quilted cover (Deluxe): take the wool out, then machine wash cold on a delicate or wool cycle with a wool detergent, in a front loader or a top loader without an agitator. Air dry, or tumble on no heat.
- To reset it: take the wool out, give it a shake and put it back. It evens out the fill and lets you set the height again.
- Good to know: you may spot the odd trace of grass or straw in the wool. It softens with use.
A North Island story
Told in four parts.
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Tairāwhiti Gisborne
Grown on family farms
Tairāwhiti is one of the first places on earth to see the sun each day, and on these hill farms the work starts at first light. The families here are generational custodians of the land, and some have worked the same stations for more than a century.
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Napier
Scoured clean
The wool is scoured to Wisewool™'s own strict specifications, so it comes out pure and clean, with the natural structure and strength of each fiber intact.
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Te Poi, Waikato
Engineering Nature's Cleverness
At Wisewool™'s mill, machines brought over from the UK twist the clean wool into small, springy knops that move like a filling and spring back night after night.
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Auckland
Our workroom
The wool comes home to Auckland, where our own team fills and sews each pillow by hand.
We Dream It & We Make It
We spend a lot of time thinking about what we can do to sleep, and live better. It’s a challenge that has kept us up at night - metaphorically speaking.
The truth is, we sleep pretty darn well. And that’s the simple mission behind Do Not Disturb: to improve lives through better sleep, and living.
If you are wondering who makes these proven-to-perform sleep essentials - we do. Each one is made by hand in our own Auckland, New Zealand workroom. This allows us to protect our quality, our people, and our purpose.
Read our story.
Frequently asked questions
What does a wool pillow feel like?
Medium to firm, and springy. Your head rests on it instead of sinking to the mattress, the way it can with down. Take wool out for a lower, softer pillow. The Deluxe's quilted cover makes it feel more even.
Is it too firm?
It arrives full on purpose, so it can feel firm on the first night. Most people take out a few handfuls and find their height within a few nights. If you'd rather not feel the knops at all, choose the Deluxe: its quilted wool cover smooths out the surface.
How much wool should I take out?
Start with a handful and try it again. Side sleepers usually keep the most, back sleepers less, and front sleepers the least. Your head should sit level with your spine when you're on your side.
Will it go flat?
Wool settles with use, like any filling. When it does, give it a shake, air it in the sun, or put some spare wool back. Taking the wool out and putting it back also resets it.
Is a wool pillow hot?
No. Wool takes up to 30% of its weight in moisture and gives it back to the air, so heat and damp don't build up under your head. Reviewers who switched from memory foam say it's cooler.
What are knops?
Small, springy balls of wool. Wisewool™ makes them from fiber graded to a tight range of thickness and length, so they're softer than traditional wool fill. They move like a filling, so you can shape the pillow and there are no lumps.
How does wool compare with down?
Down is softer and squashier, and it flattens as soon as you put your head on it. Wool is firmer and holds its height through the night, and it handles moisture better, so it stays cooler. There are no feathers to poke through the cover.
Why wool instead of polyester or memory foam?
Polyester and memory foam are both synthetic, made from oil. Polyester holds less than 1% of its weight in moisture, and foam molds around your head and holds heat. Wool takes up to 30% of its weight in moisture and gives it back to the air, so it stays cooler. It supports you, and you can change its height whenever you like.
Will it fit my pillowcase?
Yes. The Queen fits a standard Queen pillowcase (20 x 30 in) and the King fits a standard King (20 x 36 in).
How do I wash it?
Unzip the cover, take the wool out and machine wash the cover cold. Don't machine wash the wool. Air it in the sun, and if it needs more, hand wash it gently in cold water with a wool detergent. The Deluxe's quilted cover goes in the machine on a cold wool cycle once the wool is out.
Is it non toxic?
The fill is pure New Zealand wool with nothing applied: no antibacterial finish, biocide or flame retardant. Testing found no chemical or pesticide residue. The cover is 100% cotton.
What do I do with the spare wool?
Keep it in a spare pillowcase or a cotton bag, somewhere dry that breathes. When the fill settles, put some back.
Does it smell like wool?
When it's new, you might notice a faint, clean wool smell. A few hours of airing clears it. Nothing is applied to the wool, so there's no chemical smell.
Is it itchy?
The wool is inside a cotton cover, so what touches your face is cotton.
Is the wool organic?
It isn't certified organic. Less than 1% of New Zealand's wool is. Our wool can be traced to the farms in Gisborne where it grew, and it was tested by the New Zealand Wool Testing Authority alongside certified organic wool. Both came back the same: no chemical or pesticide residue detected.
Where does the wool come from, and is it ethical?
It's grown on more than 250 family farms in Tairāwhiti Gisborne, on New Zealand's East Coast. The farms work under New Zealand's strict animal welfare standards and are certified under the New Zealand Farm Assurance Programme. Our wool partner, Wisewool™, has graded wool from this region for five generations.
Can I add the Pillow Duvet later?
Yes. The Pillow Duvet is sold on its own and zips over the Classic, or over any pillow you already have.
When will my preorder ship?
The estimated ship date is shown next to the button when you order. We'll email you if anything changes.
What if it isn't right for me?
You have 30 nights from delivery. If it isn't right, we'll send a prepaid return label and refund you in full.
Shipping and delivery
Shipping is always free to the continental US. Shipping is available to other areas and regions and will be calculated at checkout. Unless otherwise noted all orders will ship within one business day. We generally ship via USPS Ground Advantage, please reach out if you have any specific requests.
Read our full shipping policy here.
30-night sleep trial
We are proud to offer a 30-night sleep trial. If the sleep essential you purchase isn’t delivering to your expectations, you can return it within 30 nights to get a full refund. We will even cover return shipping. What’s the reason we can make this promise? Because our products work, and because we genuinely care.
Read our full return policy here.
Our promise
Your purchase is covered by a one-year warranty against defects in materials and workmanship. If something isn't right, contact us and we'll make it right.
Read our full warranty here.
I was previously a subscriber to latex pillows, being a natural product and providing a high level of support. However, I discovered only after a couple of years that the latex was degrading so it was time to upgrade. We all know the benefits of wool clothing, namely temperature regulation, odour resistant and sustainably sourced, so I thought let's try a wool-filled pillow. I was not disappointed! As many of the reviews have stated, a significant benefit of this pillow is the ability to adjust the fill volume easily, without any mess. Theres also something "transparent" about the manufacture of this product when you can actually see and touch the natural WiseWool fill. In terms of sleep quality, unlike down this pillow doesnt loose volume as soon as you put your head on it. You'll also sleep peacefully knowing your head is resting on a New Zealand sourced and manufactured product. I purchased the Duoluxe from a Kindface stockist but would have liked to have compared this with the Original.
I love the superb quality of my new Kind Face pillow. The quilted cover is soft, of great quality cotton. I like that I can remove filling and then add back on if I want to, and the little lavender bag I can pop in inside. I feel great that I am enjoying something that has been created in NZ, using NZ wool.
A great pillow, really soft and comfortable and moulds to where your head lies.
My second purchase and I couldn’t possibly be more pleased. When I first came across Kind Face, my main concern was my allergy to wool. I was given expert advice and a handful of wool to test which much to my amazement didn’t prompt any allergic reactions whatsoever.
I’ve found that the pillows provide the perfect level of support just as they are, and are definitely conducive to a great night’s sleep.
Top marks all around, including the outstanding customer service!
Love the cool head feeling, simple to adjust wool loft to suit. Products delivered swiftly and beautifully packaged. Such a delightful company team service!
Hi Carol. We're so happy to hear you love your Wisewool™ Pillow, especially the 'cool head feeling' and being able to personalise the fill to suit you. Thank you for your kind words and support, and love your sleep ❤️💤 Chris 😊
Love that this is 100% natural as I have asthma, eczema and allergies. The ability to adjust the firmness is fantastic as my husband and I are different widths in the shoulder so prefer different pillow heights. Also super happy that over the lifetime of this product it can be easily cleaned and if ever needed the filling can be completely replaced. The 30day risk free trial is great for peace of mind.
Thank you for posting your review Marlene. You have listed some of the key benefits and features of our Wisewool Pillow, and we are so happy to learn these are valued by your husband and yourself 😊 Chris
An excellent product - so comfy!
Hi Sally! We're thrilled to hear you find the Wisewool™ Pillow comfy. Did you remove some of the 100% wool fill to make the height and feel of the pillow perfect for you? Thanks for sharing your experience! 😊Chris
I was a bit worried about this pillow as its a bit denser and harder than I anticipated but so far I have had good sleeps on my new pillow. I do love that you can change the amount of fill and love that its natural fibre that breaths.
Hi Jeena. Thank you for your review of our Wisewool™ Cloud Pillow. We're glad to hear that you've been having good sleeps on it so far. We designed the pillow to be adjustable and made with the very best natural fibres for breathability, so we're happy to hear that you appreciate those features :) Chris
We have a demanding clientele- BNBs in Auckland - and require reliable, high-quality bedding and linens. “Do Not Disturb” deliver promptly, with a good selection of high-quality products that our guests love.
Chris is always focused on customer service and follows up on details of which even we aren’t always aware! Chris’ value-add saves us both time and money.
We would recommend Chris and his products to anyone wanting quality bedding from a NZ business.
Thank you for the wonderful feedback, Robyne!
We know how high the bar is for BNBs in Auckland, so hearing that our Wisewool Cloud Pillows are hitting the mark with your guests is the best feedback we could hope for.
We’re also thrilled to hear that our support is saving you valuable time and money.
Supporting fellow New Zealand businesses is at the heart of what we do, and we’re proud to be your partner in providing a premium sleep experience.
😊 Chris and the Do Not Disturb team
I am very happy with my Wisewool Cloud Pillow. It’s super comfy and I no longer wake with a sore neck, so I’m super happy :)
Great that you can remove or add fill as required, and I love the sustainable materials it’s made from.
A great find, and thank you.
Hi Christine! Thank you so much for your kind words. We're thrilled to hear that our Wisewool Cloud Pillow has helped improve your sleep and reduce neck pain. We designed it with your comfort in mind and we're so happy to learn it's working for you. Thank you for choosing a sustainable option, and supporting New Zealand manufacturing. Sweet dreams :) Chris
I have now had my pillows for a year (late to review) after a family member suggested we give each other good quality pillows for Christmas. After some research decided on these pillows. Best decision! We have all found these pillows comfortable, only a short adjustment time, with improved sleep and I am sure better overall health. The service and delivery time great too.
Thank you for posting your review Karyn. As they say, 'Good things take time' and knowing you have given your Wisewool Cloud wool pillow a good test run means even more to us - and future customers. Thank you again and we hope you keep 'loving your sleep' :) Chris
Gorgeous
I’ve read great things about wool pillows, but for me it doesnt work. I’ve tried taking wool out to get the right comfort but without success. I’m disappointed but it’s not Kind Faces fault. The pillow and slip is well made.
Thank you for giving the Cloud Wool pillow a try Bronwyn, and I am sorry it hasn't worked for you.
We offer a 30 Night 'Sweet Dream's Guarantee with the pillows, so you are entitled to a full refund if you return the pillow to us - but I do have an idea though.
I was wondering if you have seen the two other pillow options we make? They both feature the same beautiful Quilted Wisewool Cover (which we call a Pillow Duvet) as the Cloud Wool pillow but have different inner pillows, unsing non-wool fills. This gives us a range of easily adjustable pillows that all feature wonderful Wisewool on the outside, but different comfort / support levels - depending on the chose fill type. https://kindface.co.nz/collections/pillows
Would you be interested in trying either the Air Support or Super Soft pillow inner, inside the quilted Wisewool cover you currently have? I will happily ship one of them to you in Christchurch at our cost.
I look forward to your reply, and ensuring you either end up with a pillow you are a 100% happy with - or a full refund on your purchase.
😊 Chris
It's been great to finally find a product that is made from sustainable materials, and the wool filling is nice and soft.
This is a great pillow - I love wool and the fact I can take out some of the stuffing and add it back until I get the perfect size for me is so good. It has relieved much of the pain I regularly get in my shoulder and neck.
I have serious neck issues so have been on the lookout for an adjustable comfortable pillow forever. I have had 10 days with my Kind Face pillow and had excellent sleeps so am very happy indeed.
Absolutely love my new pillow - an upgrade from the standard one I've had for a few years (and gifted on) and this one is so nice and soft but firm enough for side sleeping
The Duoluxe Wisewool Pillow is an absolute dream to sleep on. I have been a huge fan of wool for a long time, but my expectations were superseded by this product. It is amazingly comfortable and the fact that you can change (more/less) the Wool filling makes it a durable lifetime item.
This is the best pillow I have purchased.
No sore neck anymore which is great. Had to adjust the filling but as I use it I can put the wool back in . Many thanks.
I have spent the last 6 years trying to find a pillow that my husband finds comfortable. After so many failures and expense we are so thrilled to finally find a pillow that keeps it's softness through the night and doesn't leave my husband with a sore neck. Thank you so much for a great pillow.
Excellent quality and extremely comfortable once I adjusted it to my liking.
I'd recommend it to anyone.
kind-face products are a rare example of exceptional quality materials and craftsmanship with the high ethical wool standards unique to new zealand.
chris, the owner of kind-face, was very helpful from ordering to updates along the way to product delivery, from auckland to los angeles!
I can’t thank Chris enough. He was lovely with answering all my questions, and offering a discount. Fabulous pillow and has helped my back and shoulder heaps already. Much love to the Kind Face team. Absolutely amazing.
The Wisewool pillow is extremely comfortable and supportive. It also regulates temperature far better than my previous memory foam pillow. The natural fibres and care taken with the pillow make it a pleasure to sleep on. I’ve never been a great sleeper but have slept well on my new pillow from Kind Face.
I love how I can remove the filling to the right height, perfect to suit all sleeping positions. I no longer have a sore neck
- 30-night sleep trial
Free returns, full refund
- Free US shipping
Free to the continental US
- Handcrafted in Auckland
Cut, filled and sewn in our Auckland workroom