Engineering nature's cleverness.

We like to say — “there is wool, and there is Wisewool™.” Aside from producing the best wool on the planet (in our opinion) for use in our sleep products, our family values align beautifully.

Wisewool™ sources premium strong wool from selected farms in the Gisborne, NZ region. The fibre is then scoured (washed) to remove dirt, grease, and other impurities. Only natural detergents and a deodoriser are used, so no harsh chemicals are introduced to the wool.

Wisewool™ then adds its unique value through specialist machinery, enhancing the natural superpowers of pure wool to create soft, supportive, and resilient Cloud wool for our pillows and cushions, as well as needle-punched blanketing for our duvets.

For more information on Wisewool™, visit their website or watch their introductory video below.

Good sleep holds a steady temperature through the night. Pure Wisewool™ does the regulating for you.

Superior Temperature Regulation

Wool responds to your body — holding warmth when the room turns cold and releasing it as you heat up. Warm in winter, cool in summer, even as the seasons change.

Moisture-Wicking

Wool draws excess moisture away from the body and into the air, keeping the space beneath the duvet dry and balanced. No more waking up hot, cold or clammy.

Comforting Weight, No Cold Spots

A natural, even drape that settles over you without bunching or thin patches. Grounding enough to notice, light enough to forget.

Naturally Healthy Materials

Pure wool resists odours, dust mites and allergens. Non-toxic, hypoallergenic and antimicrobial, wrapped in a soft cotton lining.